forceMAJEURE’s involvement with Orb began with visual strategy, working with the client to define the new-to-world brand’s core values, foundational brand pillars, and brand world. Following a rigorous and successful client workshop, we continued with a thorough look into naming. This was followed by a comprehensive graphic and structural exploration, based on the principles defined in the visual strategy.
The result was a dynamic brand with ownable and meaningful equities. The brandmark balances a bold, graphic icon with a trustworthy wordmark. Soft, rounded corners create a friendly appeal, and the dynamic symbol communicates the time-release technology of the pill in action. The bespoke structure includes a cylindrical outer packaging that emulates the pill shape, which houses a spherical primary structure. The bright, vivid colors of the entire portfolio reinforce the brand’s approachable personality.
Pentward winners will be honored at the 2017 gala in Barcelona this September.