#webelieveinthepowerofbeauty
Work
A New Freshness
Challenge

After forceMAJEURE's initial work establishing the Dove brand's signature photorealistic graphic design style, refined graphics, and messaging hierarchy, Unilever tasked forceMAJEURE with extending the portfolio into a new skin freshness space with new body wash variants.

Solution

forceMAJEURE combined the brand’s signature beauty care language with delightfully fresh fragrance communication, keeping the pack hierarchy consistent across the range as the portfolio developed into new benefit areas. 

Deliverables

Visual Strategy, Brand World, Packaging Design (Graphics)