The Glamor of the Silver Screen
forceMAJEURE was tasked with creating a packaging design that represented the timeless spirit of the Hollywood dream, the glamour of the silver screen, and the iconic characters that reflect an era of fun and possibilities. The Hilhaven Lodge blended American whiskey was brought to life with collaboration between Diageo, Brett Ratner and forceMAJEURE.

The resulting bottle and label is a living representation of this legendary piece of history that echoes with stories of The Lodge’s history and heritage. The faceted bottle draws inspiration from the iconic bay window, and the wooden shingles on the roof inspire the wooden stopper. The H icon is prominent not only on the bottle, the neck label and in a beautiful metallic inlay in the wooden stopper, but is also leveraged across the branded materials that complement and complete the brand experience. 

Visual Strategy, Brand World, Packaging Design (Structure and Graphics)
2016 Bronze Pentaward, Luxury Beverage Category