Celebrating Classic Cocktails

forceMAJEURE was engaged to present a contemporary take on timeless classics for Studebaker, inspired by the fun, decadence, and opulence of Prohibition.


The resulting design for two of the era’s famous mixes—the Old Fashioned and Manhattan—speaks to the history of the cocktails with a visual language inspired by the fun, decadence, and the signage of the era. Design details include grand architectural elements, marquees, and flourishes from the Gilded Age, transporting you back in time to the roaring 20s, flapper dresses, and the vintage language of the speakeasy.

Visual Strategy, Brand World, Branding, Packaging Design (Structure and Graphics), Illustration