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Work
A Tribute to Her Majesty
Challenge
To mark this historic occasion, Johnnie Walker asked forceMAJEURE to be the creative force for all design and creative aspects of this very limited edition offering—a tribute to Her Majesty Queen Elizabeth II’s 60 years of enlightened leadership.
Solution
The result was a Baccarat crystal decanter collared in hand-engraved Britannia silver and studded with a half-carat diamond. The project features a diamond shaped decanter standing on six pillars representing each decade of the Queen’s reign, as well as 60 facets reflecting the diversity and dynamism of the Commonwealth. The radiance of the decanter reflects Her Majesty as the royal guiding light and marks the forward-looking foundation of Johnnie Walker. Only 60 numbered bottles of the precious 1952 liquid were produced. John Walker & Sons Diamond Jubilee is a showcase of optimism, achievement, and great collaboration between the client, forceMAJEURE, and the craftsmen.


Deliverables

Visual Strategy, Brand World, Branding, Product & Rituals Design, Production Coordination

Awards

2012 Gold Pentaward, Beverage Category

2013 Dieline Package Design Awards, Spirits Category