A Rare Triple Malt

forceMAJEURE was engaged by Diaego's Johnnie Walker team to create this special offering for the Asian luxury market, a rare triple malt influenced by Sir Alexander Walker's passion for sea travel.


forceMAJEURE created a beautiful ultra-modern and ultra-deluxe decanter using Sir Alexander Walker's original 1932 ‘Swing’ creation as inspiration. Sensuous and visually stimulating, the design captures the motion and emotion of the original bottle that was carried onboard the luxurious sea liners of the 1930s. forceMAJEURE carried this vision through to the secondary packaging design that incorporates art deco influences and allows the bottle to rotate 360 degrees within the box. forceMAJEURE also came up with the overall Odyssey retail theater concept, and visualized how the concept would be executed throughout several retail pieces from a bar top podium to a retail space.

Visual Strategy, Brand World, Branding, Product & Packaging Design, Retail Design, Key Visuals
2013 Silver Pentaward, Luxury Spirits Category

2016 Special Gold 10th Anniversary Pentaward, Luxury Beverage Category