Apple Sauce for Grownups!
forceMAJEURE was challenged with creating a simple, fun, and approachable packaging design for the first on-the-go healthy fruit sauce snack made especially for adults in the US market. 
forceMAJEURE developed a range of illustrated, quirky adult characters for each flavor to hone-in on the health category and relate to its target audience. The packs utilize fruit photography to hero the real ingredients contained inside where the two approaches marry together to deliver a look and feel that adults could feel confident drinking. 
Visual Strategy, Packaging Design (Graphics)