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Work
The Beast of Dufftown
Challenge

To translate the Mortlach legacy into an exquisite physical form, forceMAJEURE was asked to play the roles of historian, designer, and storyteller. Mortlach required primary and secondary packaging befitting its rigorous technique, bold flavor, and premium quality.

Solution

Taking influence from the Golden Age of Victorian Engineering, Mortlach’s design references some of Scotland’s impressive engineering feats. The bottle designs are reminiscent of trestle bridges, with geometric bases and tapering silhouettes that give the impression of looking upward. Mortlach’s monumental structure is echoed in the secondary packaging, with each layout using girder-like silhouettes to evoke the built world and the letter “M.” The brand’s color palette pulls from Speyside’s natural and manmade landscape and increases in industrial elegance as the expressions tier up in value.

Deliverables
Visual Strategy, Brand World, Branding, Packaging Design (Structure and Graphics)
Awards
2015 Silver Pentaward, Luxury Spirits Category

2015 Luxury Packaging Award, Drinks Bottle Design

2015 Core77 Design Awards Packaging, Notable

2016 Gold Graphis Design Annual