A New Skincare Platform

Wanting to turn a functional, auto pilot act into a pleasurable ritual of superior care, Dove looked to launch a DermaSpa body care range that offered superior beauty products with premium packaging in order to standout in the ‘sea of sameness’ while offering a pampering spa-like experience. 


forceMAJEURE adopted a lighter tone and color palette for the overall look and feel while creating cut through messaging and brand standout. 


Visual Strategy, Brand World, Packaging Design (Graphics and Structure), Activation