Branding &

Creative strategy

CREATIVE STRATEGY

 

forceMAJEURE strategic services deliver full brand platform, for brand creation or brand renovation.

Our approach to strategy combines the power of analysis of our trained strategist to the creativity and intuition of our creative directors.

Our forensic approach will not leave any stone unturned, while our collaborative and creative explorations will challenge the status quo and deliver sharp and unique brand positioning and strategies.

 

Capabilities:

 

Market insight

Workshops

Brand review

Brand strategy and positioning

Naming

Brand architecture

Portfolio strategy

Communication strategy

Messaging and copywriting

 

 

BRAND WORLD

 

Our brand worlds are the formalization of brand strategies:

creating, reenergizing, or redefining the visual, verbal, and audio assets of the brand.

 

They will guide the brand behavior, tone of voice, visual and audio characteristics of the brand and its products uniquely and memorably, placing the brand in a place, a time, and a culture.

 

Brand worlds are the foundation on which all design and communication activities should be built.

 

Capabilities: 

 

Brand word development

Visual strategy

Design strategy

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Visual identity

BRANDING & VISUAL IDENTITY

 

The power of branding is without boundaries.

 

It needs passion, creativity, boldness, and craft, but it also needs rigor, consistency, and longevity.

 

We create, craft, guide, and shepherd brand identities that resonates with the consumer and outlast the trends.

 

Capabilities:

 

Visual identity

brand mark

Brandbook

Brand guidelines