5 A'Awards 2020 for forceMAJEURE!

"A' Design Award and Competition is the World’s largest, most prestigious and influential design accolade, the highest achievement in design. A' Design Award Winner Logo, symbolizes exceptional design excellence in products, projects and services."


forceMajeure win 2 Gold, 2 Silver and 1 Bronze A'Awards: congratulations to the fM Team!


Golden A’ DESIGN Awards Winner in Packaging Design: Buchanan’s Red Seal


forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was crafted.


Silver A’ DESIGN Awards Winner in Limited Edition and Custom Design: Ciroc White Grape


forceMAJEURE was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform. Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury.


Bronze A’ DESIGN Awards Winner in Limited Edition and Custom Design: Comte de Dampierre X Bentley Motors


In honor of Bentley Motors 100th anniversary, Champagne Comtes de Dampierre created an exceptional blended champagne to celebrate Bentley Motors extraordinary achievements.

Inspired by the Flying B mascot from the Iconic Bentley models of the 1930’s and 1940’s—and taking codes of the Bentley Centennial, forceMAJEURE designed a sleek, modern structure crowned with the iconic vintage winged B ornament, bringing to life this unique piece of Bentley Motors history. The Limited Edition stopper is showcased in an elegant grey box with the champagne, opening to reveal a bold red interior. This limited-edition honors both brands rich history and reputations for tradition and craftsmanship.


Golden A’ DESIGN Awards Winner in Packaging Design:Zacapa Reserva Limitada


Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.


Silver A’ DESIGN Awards Winner in Packaging Design: Old Parr


Born in Scotland, Old Parr has conquered the warm heart of Latin America where it is a synonym of unpretentious status. Its crackled bottle and iconic tilt are recognized worldwide.

forceMAJEURE was tasked to restage the brand, and to redesign the complete range, bringing consistency, elevating and modernizing the look and feel of the pack, and completely redesigning Old Parr 18.


Learn more here:


https://www.forcemajeure.design/spiritsandwines

https://competition.adesignaward.com/design.php?ID=99305

https://competition.adesignaward.com/design.php?ID=99339

https://competition.adesignaward.com/design.php?ID=99127

https://competition.adesignaward.com/design.php?ID=99660

https://competition.adesignaward.com/design.php?ID=99660


#strategy #branding #innovation # awards #design #rebrand, #productdesign #packagedesign #luxury #whisky #brownspirits