Introducing our new bottle design for the limited-edition CÎROC Summer Watermelon. Crafted from vodka distilled from fine French grapes, CÎROC’s new seasonal hit is masterfully infused with a distinctive blend of natural watermelon and red fruit zest, resulting in a smooth lingering finish.
For the inception of CÎROC’s new summer vodka flavor, we designed a unique graphic expression for the ultra-premium variant to stand out on its own as a true limited-time seasonal offering.
For the first time, we've applied a strong color contrast, combining a frosted finish coupled with a vibrant red vignette — evocative of the flavor's refreshing essence. Carefully crafted to ensure it retains its brand luxury credentials, the bottle's duality, sleek matte red lettering, and ultra-premium red foil application showcase CÎROC’s premium offering and the evolving process behind its production. In shape and in style, the bottle design remains distinctly CÎROC while standing in stark contrast next to competition on shelf.
Inspired by the zestful energy of summer, CÎROC Summer Watermelon kicks off the start of warmer days, celebrating the delicious taste of the new season.
The makers of CÎROC invite you to enjoy your first taste of summer with these easy-to-make at home recipes. Please drink responsibly.
Watermelon Refresh (can be served as a pitcher)
2 oz CÎROC Summer Watermelon
4 oz Lemonade
2 oz Club soda
Glass: Highball
Garnish: Lemon wheel/Mint
Watermelon Up & Down
2 oz CÎROC Summer Watermelon
5 oz Lemon-Lime Soda
Splash of Cranberry Glass
Highball Garnish
Lime wheel
Watermelon Colada
2oz CÎROC Summer Watermelon
1 oz pineapple juice
.5 oz Crème of Coconut
.5 oz Lime Juice
Peychaud bitters
Glass: Rocks crushed ice
Garnish: Watermelon Triangle
#DrinkResponsibly #CirocVodka #CirocSummerWatermelon #CirocTheSummer #packagingdesign
Photography by forceMAJEURE Design.