Cîroc White Grape

Introducing the launch of Cîroc’s limited edition White Grape vodka. After the success of Cîroc Watermelonand Summer Colada, and last winter’s Black Raspberry, Diageo presents the newest installment of the limited edition flavor series.


For this flavor introduction, forceMAJEURE created the visual strategy and package design. We were inspired by holiday celebrations--the classic golds and silvers used in festive décor to create a beautiful giftable bottle. Taking cues from champagne and white grapes, the soft gold bottle shows off the classic Cîroc orb with a golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury.


White Grape will debut on shelves just in time for the holidays.