forceMAJEURE wins Pentawards for Johnnie Walker Blue Label Ghost & Rare





Recognized as the only global awards exclusively devoted to creative excellence in packaging design, the Pentawards honored forceMAJEURE with our 10th award this year. This time around, our work was recognized for the packaging design & visual strategy of Johnnie Walker Blue Label Ghost & Rare.


For this special release made of precious whiskeys from ghost distilleries, we created a bespoke, book-inspired pack—the first in a library of rare whiskey releases. We added a second medallion to the bottle's neck; combining the iconic Blue Label and Brora crest in a one-of-a-kind illustration, conveying the premium whiskey blend's honest and exceptional character.



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