This year, our Creative & Strategy Director, Pierre, joins an esteemed panel of award-winning creative professionals from across the globe to judge the New York Festivals Advertising Awards.
The Advertising Awards honors advertising excellence through 20 multi-media competitions from 80+ countries, celebrating the world's best advertising and creative communications.
Two things that summarize Pierre's beliefs as a creative:
One is a direct reaction to the world we live in:
Trust artistic emotional ideas to provoke absolute joy and wonder. There's no better connection than a feeling of the really "first time." Today, Marketing & Strategy is talking too much. Campaigns, designs, wordmarks, stores are all looking the same.
Then, a quote by Edgar Allan Poe, maybe the strongest and most unbreakable belief: the one that makes him smile when he starts any creative project:
"There is no beauty without some strangeness."