We are delighted to announce that our brand and digital work for Robert Marc NYC has won the Indigo Design Award — a global creative competition, celebrating the best of digital design. The awards will be presented at the Museum of Picasso in Malaga, Spain on May 23rd.
Designing New York’s Most Iconic Eyewear Brand.
Silver Winner in Branding. Silver Winner in Digital Design.
Since its inception in 1980, Robert Marc established its name as a New York-based premium eyewear brand known for its signature hinge, and for outfitting some of the city’s most iconic personalities. We repositioned Robert Marc as a lifestyle brand, appealing to a younger audience and established a clear and consistent brand image that goes beyond its founder. We chose to leverage the brand’s NYC roots and transformed Robert Marc to Robert Marc NYC, in recognition of the powerful and enduring influence the city holds over the brand’s vision.
We created a wide variety of materials for the brand, including design and development of a custom website, business collateral, point of sales materials, trade booth experience, a campaign video, trade sales tools and the brand’s very first lifestyle campaign and photoshoot.
Discover the awards.
Creative Director: Pierre Delebois
Art Director: Tim Devereaux
Creative Strategist: Maya Rafie
Photography: Arnaud Montagard