We are thrilled to announce that our packaging design for The Good Stuff and 44˚N by Comte de Grasse have been selected as winners of the PAC Canadian Leadership Award— a global packaging design competition celebrating craftsmanship in package brand design and innovation.
The awards will be presented at PACKEX Toronto on June 4th.
New Brand, Non Food: The Good Stuff
For the new innovative range of no-rinse conditioners, we designed the brand's packaging, defined its core messaging and developed its visual identity system. Our priority: simplifying and elevating millennial women's haircare routine while delivering an eco-friendly solution. The result is a 100% recycled and 100% recyclable product range.
Discover the full project here.
New Brand, Food & Beverage: 44˚N by Comte de Grasse
For Comte de Grasse's inception and first gin release 44°N, we set out to capture the luminous depth of the Mediterranean sea and the windswept aroma of the French Riviera into a modern luxury bottle design.
Discover the full project here.
Teams
The Good Stuff forceMAJEURE Design Team: Creative Director: Michelle Mak
Designer: Magdalena Travis
Unilever Design Team:
Designer: Samuel Rowe
44˚N by Comte de Grasse forceMAJEURE Design Team:
Creative Director: Pierre Delebois
Art Director: Magdalena Travis
Design Director: Harry Chong
In Partnership with CHIC Agency.
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