The Good Stuff and 44˚N by Comte de Grasse win the PAC Canadian Leadership Award

We are thrilled to announce that our packaging design for The Good Stuff and 44˚N by Comte de Grasse have been selected as winners of the PAC Canadian Leadership Award— a global packaging design competition celebrating craftsmanship in package brand design and innovation.


The awards will be presented at PACKEX Toronto on June 4th.


New Brand, Non Food: The Good Stuff

For the new innovative range of no-rinse conditioners, we designed the brand's packaging, defined its core messaging and developed its visual identity system. Our priority: simplifying and elevating millennial women's haircare routine while delivering an eco-friendly solution. The result is a 100% recycled and 100% recyclable product range.

Discover the full project here.



New Brand, Food & Beverage: 44˚N by Comte de Grasse

For Comte de Grasse's inception and first gin release 44°N, we set out to capture the luminous depth of the Mediterranean sea and the windswept aroma of the French Riviera into a modern luxury bottle design.

Discover the full project here.



Teams

The Good Stuff forceMAJEURE Design Team: Creative Director: Michelle Mak

Designer: Magdalena Travis

Unilever Design Team:

Designer: Samuel Rowe


44˚N by Comte de Grasse forceMAJEURE Design Team:

Creative Director: Pierre Delebois

Art Director: Magdalena Travis

Design Director: Harry Chong

In Partnership with CHIC Agency.


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