Thiénot X Penfolds Collaboration

"A champagne worthy of celebrating our past, present and future."

This launch symbolically celebrates Penfolds 175th anniversary and marks the start of a wonderful French and Australian wine alliance.  

To celebrate its 175th year, Penfolds unveiled Lot 1-175. To create this pioneering label, forceMAJEURE explored the two brands’ ranges and naming conventions to create an exceptional luxury design reflective of both Thiénot and Penfolds. To create the primary and secondary packaging, we sought inspiration from traditional French Champagne design cues and blended those with Penfolds' brand DNA.

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