Twice a year, Cîroc follows the fashion calendar to launch its Spring/Summer and Fall/Winter limited edition flavors. In 2020, due to its popularity among European consumers, the brand decided to relaunch its 2017 Black Raspberry flavor in the UK. We were commissioned to work on the relaunch campaign with the goal to build excitement around this come back. Our campaign toolkit includes key visuals, POSM, merchandising and social assets.
Innovation, Visual Strategy, Packaging Design, Art Direction, Key Visuals (Print, Digital & Social), Photography & Video Production, Retail Assets.