For the inception of Comte de Grasse, a new groundbreaking luxury spirits distillery, and its first release 44°N gin, we joined forces with Paris based agency CHIC in an exceptional and collaborative project to create its visual positioning, brand world, name, identity, product and packaging design.
The bottle (50cl / 500ml), reminiscent of the perfumer’s workshop, is loaded with the incomparable power of escape with references to the sea and the Mediterranean sky, captured in the absolute of a Klein blue and the insolent contrast of solar and pure yellow. The low relief of the bottle has been manually carved to restore the magic of the sun on the Mediterranean.
The cap, signed with the monogram of Comte de Grasse, completes the dimension of the perfumer’s touch while creating a new opening ritual for the spirit brand.
Brand Creation, Visual Strategy, Art Direction, Brand world, Naming, Brand Identity, Bottle & Packaging Design.