Espolòn Cristalino is a new extension to the Espolòn range of tequilas with the aim of elevating the new variant to the luxury Cristalino category.

Our challenge was to bring the codes of Espolòn to disrupt a quickly expanding category and stand out from the competition.

Inspired by the existing Posada-style illustrations on the core range, which depict rich tales based on Mexico’s storied history, we crafted a new story for Espolòn Cristalino. We created a story around the Mexican Cenotes – pools of crystal clear water revered by the ancient Mayans and used for offering precious objects to the gods. Our illustration depicts various gifts floating down the clear bottle to Espolòn’s expectant rooster icon, Ramón.

Along with the unique bottle, which features a no label look to highlight the incredible liquid and story, we also designed the gift box – a simple, but striking box with contrasting black and silver panels to provide strong stand out.


Innovation, Concept, Visual identity, Bottle graphics, Illustration, Gift box graphics, Bottle photography, Key Visuals (Print, Digital & Social), Photography & Video Production.

Capture d’écran 2021-04-27 à 7.37.13 PM

“forceMAJEURE has been an important agency partner of ours since 2019 and is responsible for bringing to life some of our important foundational brand assets, including the Espolòn brand visual identity. The team brings a unique approach to each project, led by its strong design knowledge, underpinned with sound strategic rationale.” Franck Dudley, Global Senior Brand Manager – Mexican Spirits Portfolio at Campari Group.