Diageo approached us to create a new ultra-premium whisky within the John Walker & Sons portfolio. We were commissioned to design the new bottle, secondary packaging, POS and retail theater, as well as the brand’s key visuals and photography.
Standing among the rarest of Scotch whisky blends in the House of Walker, Odyssey comes in an ultra-modern crystal-grade glass decanter, presented in an elegant box that enables it to swing freely back and forth yet always remaining upright. We created this design in homage of Sir Alexander Walker’s legendary 1923 ‘nautical’ decanter and as modern interpretation of the House of Walker’s dynamic progression. Since its launch, Odyssey has elevated perceptions of the entire Johnnie Walker portfolio.
Brand Creation, Design Strategy, Naming, Branding, Bottle & Packaging Design, Service Ritual Design, Glassware, Retail Assets, Key Visuals.