To honor the first commercial release of only five 2012 Grange Imperial 6-litre bottles available on the planet, forceMAJEURE was asked to create the Penfolds Aevum Imperial Service Ritual, a distinctive hand-made crystal objet d’art service vessel.
The result was a bespoke serving ritual for one of Australia’s most celebrated wines, a product of a 1-year collaboration between forceMAJEURE, Penfolds & Saint Louis. The crystal and stainless steel structure precisely balances and elevates the Imperial to facilitate the perfect pour. As part of the collaboration, a limited edition release of sculptured decanters, the Aevum Limited Edition Crystal Decanter, accompany the 750ml 2012 Grange. The forceMAJEURE team collaborated with Penfolds and Saint-Louis to design both structures to capture the elegance, graciousness, and fluidity of the decanting process.
Ritual & Product Design, Product Development, Packaging Design