Zacapa Rum carries a beautifully rare depth in both its product & brand heritage, which is hard to maintain in this day & age. When Zacapa came to us, they had the arduous pieces of the puzzle already solved – the product & taste experience is memorably euphoric, the liquid story is captivating, and you won’t find a more loyal existing consumer base. So… the challenge was: how do we cast a broader net and enable people to not only discover Zacapa, but also fall in love with Zacapa through a global campaign.
Global Campaign: Campaign Strategy, Copywriting, Art Direction,
Bespoke Font Design, Co-production in partnership with Whale BV,
Director Caroline Koning and Photographer Rory Payne