Lonsdale+Partners is a platform dedicated to Brands, bringing together over 260 branding, design, and creative experts in Paris, New York, and Singapore.
A collective, 4 agencies, and a shared entrepreneurial culture.
Creative agency dedicated to premium brands and luxury houses
Global branding and design agency
Brand activation and commercial communication agency
Audiovisual production house
As one of the most flavor-forward spirits brands on the market, Cîroc has built a powerful legacy through seasonal limited editions. But with so much focus on innovation, the brand’s core range risked being overshadowed. We were asked to create a campaign that would re-energize the core range of just redesigned 7 permanent SKUs and bring them into the spotlight. This was not just about visibility. It was about fully expressing the brand's new world, one defined by a bold, expressive spirit and a refreshed creative vision. The result was Bold is Beautiful, a campaign rooted in the art of hedonism and the French sentiment of liberté. A call to those who live freely, confidently, and unapologetically.
Strategic Platform
From the start, we knew this campaign had to be more than a product showcase. Our core idea, Bold is Beautiful, became the perfect consumer-facing expression of the new brand world. This platform was designed to resonate across markets and audiences. It celebrates those who defy expectations and express personal style with intention and flair. In a world saturated with sameness, Cîroc offers a spark of attitude, color, and individuality. Bold is Beautiful is not just a tagline, it is a mindset.
Creative Execution
We brought this vision to life through a campaign full of energy, elegance, and unexpected charm. Shot over two days in Lisbon, the production was led by our Executive Creative Director Pierre Delebois, with photography by Julia Noni. Together, they created a visual universe that radiates spontaneity, confidence, and the Cîroc sense of joy. The creative captures seven distinct personalities, each aligned with a core SKU, expressing individuality through color, fashion, and movement. The styling is bold but refined. The settings are minimal but immersive. The narrative is simple: your flavor, your vibe, your rules. The campaign launched across the U.S. and Europe through a wide range of channels including digital OOH, programmatic, social, on-trade, and OLV, with strong visual consistency and global reach.
Campaign
Art Direction
Packaging
Video Production
Key Visuals
