Lonsdale+Partners is a platform dedicated to Brands, bringing together over 260 branding, design, and creative experts in Paris, New York, and Singapore.
A collective, 4 agencies, and a shared entrepreneurial culture.
Creative agency dedicated to premium brands and luxury houses
Global branding and design agency
Brand activation and commercial communication agency
Audiovisual production house
DeLeón Tequila was launched in 2009 to an elite following in Hollywood and the U.S. music industry and purchased in 2014 by a joint venture between business mogul and international style icon, Sean Combs and the world’s largest spirits company, Diageo. DeLeón Tequila is made from the finest 100% Highland Blue Weber agave sourced from the rich earth of the Los Altos region of Jalisco.
The team tasked us with bringing the brand to life through a visual paid and organic social campaign, focusing on the emotions and sensations of summer. Communicating occasion is vital for a tequila brand with the modern consumer and our goal was to highlight three brand pillars through a seasonal campaign: the brand’s original Harlem grit, a confident attitude of luxury, and a suave Latin feel. We spearheaded a shoot in Miami to bring all three key brand-ingredients together. The main goal of the campaign was to illustrate that DeLeón enhances every summer celebration. By using fresh fruit and the DeLeón summer cocktails; we were able to bring flavor front and center, while showcasing the bottle as the hero of luxury. Tying the summer aesthetic together, we shot at two pool-focused locations, giving the models, and product a perfect setting to interact with. The campaign was shot by Camila Gutiérrez.
Branding & Visual Identity
Key Visuals
Art Direction
Campaign
Photography
Video Production
