Lonsdale+Partners is a platform dedicated to Brands, bringing together over 260 branding, design, and creative experts in Paris, New York, and Singapore.
A collective, 4 agencies, and a shared entrepreneurial culture.
Creative agency dedicated to premium brands and luxury houses
Global branding and design agency
Brand activation and commercial communication agency
Audiovisual production house
More than 15 years ago, Don Julio and his family planted their final agave field. That harvest was carefully distilled, barreled, and set aside to create a special 36-month aged luxury Extra Anejo Tequila, honoring the founder’s devotion. This year, to celebrate the brand’s 80th anniversary, a limited quantity of this special Tequila will be released as a tribute to Don Julio’s craftsmanship.
To promote the launch of this rare edition, forceMAJEURE was commissioned to create a range of activation assets for the US market. The designs are inspired by the iconic architecture of Luis Barragàn, key to the brand’s look & feel, marrying Mexican modernism, with raw textures inspired by nature. A series of key visuals was created showcasing the beautiful faceted bottle, as well as a series of point of sale material for the on and off premise, to engage consumers with the brand at a deeper level and enjoy special moments of luxury.
Visual Strategy
Campaign
Key Visuals
Retail and Serving Assets
