Lonsdale+Partners is a platform dedicated to Brands, bringing together over 260 branding, design, and creative experts in Paris, New York, and Singapore.
A collective, 4 agencies, and a shared entrepreneurial culture.

John Walker & Sons Diamond Jubilee
Celebrating Six Decades of Leadership

John Walker & Sons Diamond Jubilee is a limited edition whisky created as a tribute to Her Majesty Queen Elizabeth II’s 60 years of enlightened leadership. Only 60 bottles of 60-year-old scotch were produced, each bottle containing a blend of grain and malt whiskies, distilled in and matured since 1952, finished in a cask of English oak from the Queen’s Sandringham Estate. This unique blend comes with a Baccarat crystal decanter collared in hand-engraved Britannia silver and studded with a half-carat diamond. To mark this historic occasion as a royal warrant holder, Johnnie Walker asked forceMAJEURE to become the creative force and Art Director for all the design and creative aspects of the project.

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Creative Strategy

Storytelling

Art Direction

Bacarat Crystal Decanter Design

Development Coordination

Serving Rituals

Glassware Design

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