Lonsdale+Partners is a platform dedicated to Brands, bringing together over 260 branding, design, and creative experts in Paris, New York, and Singapore.
A collective, 4 agencies, and a shared entrepreneurial culture.
Creative agency dedicated to premium brands and luxury houses
Global branding and design agency
Brand activation and commercial communication agency
Audiovisual production house
When the beloved heritage brand Old Parr entrusted us with crafting their new Brand World, we embraced the opportunity to bring this storied whisky’s rich character to life in a fresh, authentic way. We created a visual and emotional universe that celebrates the joy of life in its most genuine form. Inspired by spontaneous beauty, solar joyful energy and heartfelt freedom, our team developed a modern, sensorial, and vibrant world.
As part of this evolution, we also refined the Old Parr word mark, making subtle yet powerful changes that modernize and uplift the iconic logo. These careful updates celebrate the brand’s heritage while ensuring it feels current and relevant for a new generation of whisky lovers.
The outcome is a holistic Brand World that celebrates life’s lighthearted moments and encourages consumers to live true to their own rhythms. With this bold new world, Old Parr turns every sip into a heartfelt toast to joy and freedom.
Strategy
Brand Identity
Art Direction
Retail
