Lonsdale+Partners is a platform dedicated to Brands, bringing together over 260 branding, design, and creative experts in Paris, New York, and Singapore.
A collective, 4 agencies, and a shared entrepreneurial culture.

Old Parr Brand World
Toast to Spontaneity: Old Parr Reimagined

When the beloved heritage brand Old Parr entrusted us with crafting their new Brand World, we embraced the opportunity to bring this storied whisky’s rich character to life in a fresh, authentic way. We created a visual and emotional universe that celebrates the joy of life in its most genuine form. Inspired by spontaneous beauty, solar joyful energy and heartfelt freedom, our team developed a modern, sensorial, and vibrant world.

Learn More

As part of this evolution, we also refined the Old Parr word mark, making subtle yet powerful changes that modernize and uplift the iconic logo. These careful updates celebrate the brand’s heritage while ensuring it feels current and relevant for a new generation of whisky lovers.

The outcome is a holistic Brand World that celebrates life’s lighthearted moments and encourages consumers to live true to their own rhythms. With this bold new world, Old Parr turns every sip into a heartfelt toast to joy and freedom.

Strategy

Brand Identity

Art Direction

Retail

No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
See All Work
 →