Lonsdale+Partners is a platform dedicated to Brands, bringing together over 260 branding, design, and creative experts in Paris, New York, and Singapore.
A collective, 4 agencies, and a shared entrepreneurial culture.
Creative agency dedicated to premium brands and luxury houses
Global branding and design agency
Brand activation and commercial communication agency
Audiovisual production house
As an extension to the Brand World, we created a long-term campaign platform for Robert Marc NYC. One that celebrates the brand’s singular relationship with the city it calls home. More than seasonal stories, these campaigns form a visual anthology, each a tribute to New York through a different lens.
The aim was to hero the city across multiple expressions while remaining unmistakably Robert Marc. Whether through the lens of culture, music or human connection, each campaign was crafted with intention, restraint and a refined editorial eye. Always honoring the spirit of the brand and the place that shaped it.
At the heart of this platform is our ongoing collaboration with photographer Arnaud Montagard. His quiet precision and instinct for composition and light became a defining voice for the brand. Arnaud’s work reflects the same values as Robert Marc: elegance without excess, craft without compromise. Over the years, this creative continuity helped establish a campaign language that feels as timeless as the frames themselves.
Some of the key Campaigns we crafted with Robert Marc NYC
New York, New York
A tribute to the streets that made the brand. Captured in rich urban tones and natural light, this first chapter celebrated New York as muse. New York is absolutely everything. She is pure energy. She pushes us to look at time, life and people differently. She is our daily source of inspiration.
New York Jazz
Inspired by the city’s deep musical heritage and the improvisational rhythm of jazz, this campaign captured emotion in motion.
Love Stories
An ode to connection, this campaign celebrated real couples and the relationships that began in the city. Shot in intimate New York settings, it captured affection in its most honest form. Quiet. Unposed. Real. Arnaud’s photography has remained the through line. Not just a visual anchor, but an artistic statement.
About Arnaud Montagard
Born in Nancy, France and based in Brooklyn, Arnaud Montagard is known for capturing the essence of everyday life with cinematic clarity. His work transforms the ordinary into the iconic. Whether documenting fleeting city scenes or intimate portraits, his images reveal emotion through silence, precision and light. This nuanced approach has made him a natural creative partner for Robert Marc NYC. A brand that lives between sophistication and soul.
Together, we built a campaign platform that is not only consistent but unmistakable.
A reflection of the city. A reflection of the brand.
Campaign
Key Visuals
Video Production
Photography
Art Direction
