Lonsdale+Partners is a platform dedicated to Brands, bringing together over 260 branding, design, and creative experts in Paris, New York, and Singapore.
A collective, 4 agencies, and a shared entrepreneurial culture.
Creative agency dedicated to premium brands and luxury houses
Global branding and design agency
Brand activation and commercial communication agency
Audiovisual production house
New York City in the 1980s was alive with reinvention. Grit gave way to creativity, and possibility lingered on every corner. It was in this moment that Robert Marc opened his first boutique on Columbus Avenue, bringing a new perspective to the world of eyewear, rooted in craftsmanship, comfort, and downtown elegance. Since then, the brand has built a quiet legacy. But as the city evolved, it was time for the brand to do the same.
We partnered with Robert Marc NYC to lead a complete brand world transformation. More than a rebrand, this was a strategic and creative overhaul of every expression, from positioning to identity, from retail to digital storytelling, designed to carry the brand forward while honoring theDNA that made it iconic.
At the core of this evolution was a shift in narrative. No longer just the story of a founder, the brand became the story of a city. We brought New York to the forefront, placing it at the same level as the brandname itself. Bold. Iconic. Essential. In the new brand identity, NYC is not an after thought. It is a defining force and a source of energy, creativity and endless reinvention.
The visual identity was redrawn with clarity and confidence.The logotype became sharper, more architectural. The iconic hinge, a subtle signature embedded in every frame, became a storytelling device. A point of connection between heritage craftsmanship and modern design.
In retail, we introduced tactile storytelling and layeredmoments of discovery, reinforcing a sense of place and purpose. Online, thebrand voice became more editorial, more personal and unmistakably New York.
The result is a brand world that feels grounded andelevated, classic and current. A world where timeless eyewear meets the energyof a city that never stands still.
This is Robert Marc NYC.
Brand Strategy
Brand Identity
Website
Secondary Packaging
Product Photography
Retail
