forceMAJEURE is a highly awarded international design house, specializing in brand creation, brand renovation, product design and innovation.
Formerly Raison Pure NYC, forceMAJEURE was founded in New York in 1998, and has offices in New York, Paris, and London.
Our creative mindset
We believe in the
POWER OF BEAUTY
We design purposefully, and believe in harnessing the power of beauty to seduce, engage, and create unforgettable design experiences which are emotionally charged, functionally engaging and culturally relevant.