force MAJEURE is a highly awarded International Design House specialized in brand creation, brand renovation, product design and innovation.
Formerly Raison Pure NYC, forceMAJEURE was founded in New York in 1998, and has offices in New York, Paris, and London.
We offer a wide range of expertise, from strategy, to visual and brand identity, to product, packaging and retail design.
We believe in the POWER OF BEAUTY
We design purposefully and believe in harnessing the power of beauty to seduce, to engage, and create unforgettable design experiences, emotionally charged, functionally engaging and culturally relevant.