About Us
force MAJEURE is a highly awarded International Design House specialized in brand creation, brand renovation, product design and innovation.
Formerly Raison Pure NYC, forceMAJEURE was founded in New York in 1998, and has offices in New York, Paris, and London.

We offer a wide range of expertise, from strategy, to visual and brand identity, 
to product, packaging and retail design.
We believe in the POWER OF BEAUTY
We design purposefully and believe in harnessing the power of beauty to seduce, to engage, and create unforgettable design experiences, emotionally charged, functionally engaging and culturally relevant.
Our Work
Our Team
a team of passionate creatives, imaginative strategists, curious innovators and modern makers.
Laurent Hainaut, Founder & CEO
Catherine Mountain, VP & General Manager
Michelle Mak, Creative Director
Pierre Delebois, Creative & Strategy Director
Megan Bradley, Client Services Director
Justine Guicherd, Client Services Director, London
Matt Colabraro, Studio Director
Linda Tseng, Production Director
Marco Leone, Art Director
Harry Chong, Art Director
Tim Devereaux, Art Director
Magdalena Travis, Art Director
Steve Assandri, Production Manager
Marine Forlini-Crouzet, Vice President Marketing Europe
Kei Hayashi, Senior Designer
Grace Kao, Senior Designer
Carlene Purpura, Accounts Receivable Manager
Sabine Richter, Controller
Our News
© 2017 Force Majeure