About forceMAJEURE
forceMAJEURE is a highly awarded international design house, specializing in brand creation, brand renovation, product design and innovation.

Formerly Raison Pure NYC, forceMAJEURE was founded in New York in 1998, and has offices in New York, Paris, and London.
Our creative mindset
We believe in the
We design purposefully, and believe in harnessing the power of beauty to seduce, engage, and create unforgettable design experiences which are emotionally charged, functionally engaging and culturally relevant.
What we can do for you
forceMAJEURE offers a wide range of expertise, from strategy, visual and brand identity, to product, packaging and retail design.
Our talents
Laurent Hainaut
Founder & CEO
Catherine Mountain
VP & General Manager
Michelle Mak
Creative Director
Pierre Delebois
Creative & Strategy Director
Megan Bradley
Client Services Director
Justine Guicherd
Client Services Director, London
Linda Tseng
Production Director
Harry Chong
Art Director
Tim Devereaux
Art Director
Magdalena Travis
Art Director
Steve Assandri
Production Manager
Marine Forlini-Crouzet
Vice President of Marketing, Europe
Kei Hayashi
Senior Designer
Grace Kao
Senior Designer
Carlene Purpura
Accounts Receivable Manager
Sabine Richter