Master Distiller Cirilo Oropeza spent decades learning both the science of distillation and the art of tequila making. His passion for it, matched with his strict attention to detail, allowed Cirilo to dedicate himself to the dream of creating a tequila of great quality that everyone could enjoy. In 1995 he met a local entrepreneur who shared his ambition. They formed a partnership which enabled the creation of a state-of-the-art home for this dream tequila.
Espolòn Tequila commissioned us to develop their Brand World. Our mission was to bring consistency to the existing assets of the brand, which were already beautiful, to elevate Espolòn Tequila to the premium status it deserves. Our campaign signature “We don’t produce tequila, we create it” is a tribute to Cirilo’s pioneering spirit and commitment to his art. The art direction is guided by four main design principles: amplified monochrome posada, add a pop of colour, less and loud and feel the grit. Espolòn is a modern brand inspired by Mexican storied culture and posada style. The brand lives in a raw and unpolished creative environment where you are part of the creative process in real time, with no filter.
Our work was 360 and included: a new brand identity and logo, brand manifesto, design principles, art direction, photography, POSM development and the creation of campaign key visuals for outdoors, in store and digital.
Brand world, Visual identity, Brand Manifesto, Art direction, Photography, Key visuals (Print & Digital), Retail Assets.