Bronze Pentawards 2020 for our work on Buchanan’s Red Seal!

Pentawards is the leading network dedicated to sharing and bringing exposure to global packaging design.

"Since 2007, Pentawards has been recognising global excellence in packaging design through its annual competition. In just 14 years the competition has received in excess of 20,000 entries from over 64 countries globally. Each year the Gala Ceremony is held in a different location around the world. This event invites all of the winners to celebrate their achievements and receive their prize on stage in front of the global packaging design community."

Bronze Pentawards Winner in Luxury Spirits: Buchanan’s Red Seal

Congratulations to the fM Team!

forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was crafted.

Category: LUXURY

Sub-Category: Spirits

Credits: Strategy and Creative Direction: Pierre Delebois Art Direction: Tim Devereaux, Art Director Product Design Direction: Harry Chong Production Management: Steve Assandri

Learn more here:

#strategy #branding #innovation # awards #design #rebrand, #productdesign #packagedesign #luxury #whisky #brownspirits