Miami Country Day School is an academically rigorous institution that encourages students to explore their diverse strengths. They celebrate a student-centered, whole-child approach offering the flexibility to allow students the freedom to design an education that is as unique as they are. When they reached out to us, the school didn’t have recognizable or unique masterbrand that showcases all it has to offer. There was also a perception that Miami Country Day School was not as academically rigorous as other competitive schools.
We were commissioned to create a cohesive Miami Country Day School brand to rally the community by threading together the school’s strengths including but not limited to academics, athletics, extracurriculars and the arts. Our target audience was current and prospective students and parents who come from diverse backgrounds and are looking for a school and community to call home. The new brand would bring the magic of its curriculum, community, and campus to life in a way that makes its differentiating factors clear.
Rebranding, Visual Strategy, Visual Identity, Logo.