Johnnie Walker Blue Label Ghost & Rare is a special release created from eight unique Scotch whiskies and brought to life by the brand’s master blender Jim Beveridge. Of the eight whiskies included, three were sourced from ‘ghost’ distilleries.
We were commissioned to work on the packaging design and visual strategy of Johnnie Walker Blue Label Ghost & Rare. We created a bespoke, book-inspired pack—the first in a library of rare whiskey releases. We added a second medallion to the bottle’s neck; combining the iconic Blue Label and Brora crest in a one-of-a-kind illustration, conveying the premium whiskey blend’s honest and exceptional character.
Limited Edition, Visual Strategy, Packaging Design, Illustration.