John Walker & Sons Diamond Jubilee is a limited edition whisky created as a tribute to Her Majesty Queen Elizabeth II’s 60 years of enlightened leadership.

Only 60 bottles of 60-year-old scotch were produced, each bottle containing a blend of grain and malt whiskies, distilled in and matured since 1952, finished in a cask of English oak from the Queen’s Sandringham Estate. This unique blend comes with a Baccarat crystal decanter collared in hand-engraved Britannia silver and studded with a half-carat diamond.

To mark this historic occasion as a royal warrant holder, Johnnie Walker asked forceMAJEURE to become the creative force and Art Director for all the design and creative aspects of the project.


Creative Strategy, Storytelling, Art Direction, Bacarat Crystal Decanter Design, Development Coordination, Serving Rituals, Glassware Design.