Over years of the Brand’s maturity, Cîroc has become a mogul of innovation and flavor exploration within the Premium Vodka industry. Cîroc Pomegranate — their Fall & Winter flavor of 2021 —is the perfect seasonal flavor; our job was to visually communicate the beauty and elegance of this product.
For the inception of Cîroc’s new winter flavored vodka, we designed an unassuming, yet impactful impression on Pomegranate, leaning into Cîroc’s iconic orb which draws a unique parallel with the shape and color of the pomegranate. We complimented the in-store presence of Cîroc Pomegranate with an out-of-store campaign that painted the emotional and energetic picture of how the vodka extends beyond a mere liquid – Pomegranate is a celebration of ourselves. As Cîroc continues to define itself as a fashion and lifestyle brand within luxury spirits, the out-of-store campaign identity fit the perfect mold of this bold transition.
The bottle’s frosted burgundy structure is contrasted with a shiny metalized orb that effortlessly blends in with the glass, while standing out as the eye-catching feature of the bottle. This contrast was a vital balance with the intention of emulating a pure nod to the fruit itself and maintaining the premium nature of Cîroc Vodka. The bottle’s two blends of deep red are tied together with an elegant gold script, showcasing the flavor and branding, which was a subtle winter seasonal cue. All elements tied together enable this bottle to stand in its own universe on-shelf, drawing interest and attention away from competition.
In an effort to highlight the excitement and energy of Cîroc Pomegranate, we spearheaded a lifestyle, photo and video, shoot that tied the communication together with a vibrant and diverse youthful atmosphere, defining the style of Cîroc Pomegranate. The tension between luxury, decadence, and a trend-setting generation resulted in a stunning portrayal of what it can feel like to have the Pomegranate experience. Through static and video assets that we captured, the Pomegranate ‘state-of-mind’ will be seen across a plethora of platforms including, out-of- home, in-store, on-premises, digital, social, and even experiential.
Campaign shot by Yulia Gorbachenko.
Limited Edition, Design, Art Direction, Campaign, Key Visuals (Print, Digital & Social), Photo & Video Production, Retail Assets.
