New York City in the 1980’s was bustling with energy and creativity after near bankruptcy. Artists, designers, musicians, writers and well known denizens restlessly roamed the fashionable urban streets. An optician by trade, Robert Marc saw an opportunity to make a name for itself and opened its first boutique on Columbus Avenue in 1981. Quickly recognized for its unique ability to bring both comfort and fashion to the eyewear industry, the brand decided to launch its first collection in 1999.
The brand story was the brand of a man. We collaborated with the Robert Marc team to transform this story, from a 1980s brand about an individual, to a modern story of a brand in evolution in the most dynamic city in the world.
Campaign shot by Arnaud Montagard.
Brand Identity, Retail Assets, Campaign, Photography.