Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor, and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills but using unconventional, flavorful, and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
We were asked to rebrand Germain-Robin and redesign their packaging, staying true to the founders’ ethos while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. The rebranding stays true to the founders’ ethos: emulating the core brand value of unembellished while still uncompromising, we created a clean and straightforward look for the new visual identity.
Brand Renovation, Branding, Visual Identity, Packaging Design.