Dove commissioned us to create a new naturals range within the Dove Men+Care portfolio. This premium range of body washes, deodorants and hair care is made with nature inspired fragrances and plant-based moisturizers. The body washes and shampoos are comprised of at least 90% naturally derived ingredients and the bottles are made with 100% recyclable plastic.
The challenge in terms of packaging design was developing an elevated look that differentiates from the core range, but is still clearly part of the Dove Men+Care brand. Our design and production teams worked hard to ensure the illustration output was aligned across all categories on different substrates and bottle structures.
New Range Creation, Visual Strategy, Packaging design.