⁠Dove commissioned us to create a new naturals range within the Dove Men+Care portfolio. This premium range of body washes, deodorants and hair care is made with nature inspired fragrances and plant-based moisturizers. The body washes and shampoos are comprised of at least 90% naturally derived ingredients and the bottles are made with 100% recyclable plastic. ⁠⁠
The challenge in terms of packaging design was developing an elevated look that differentiates from the core range, but is still clearly part of the Dove Men+Care brand. Our design and production teams worked hard to ensure the illustration output was aligned across all categories on different substrates and bottle structures.⁠⁠


New Range Creation, Visual Strategy, Packaging design.