We are thrilled to share this limited-edition toothpaste from Signal! With this new solidarity product, Signal is committed with the French Red Cross to accelerate prevention and improve access to healthcare in France.
We brought this project to life working closely with Serge Bloch, an extremely talented artist, and also a dear friend to forceMAJEURE. (He painted our infamous bartender that can be seen in several of our photos behind our in-studio bar!)
The toothpaste tube, featuring illustrations by Serge Bloch, is available now in France and will be sold until September 22. Additionally, Signal will be making a donation to the French Red Cross for each product sold, which will raise money for equipment, dental care, oral hygiene for children, and consultations with dentists.
Click here to visit their website for more information!
The tube is sold without any secondary packaging, is recyclable and benefits from the partnership between Signal and Terracycle, which will offer free recycling for toothpaste tubes and toothbrushes at recycling points in cities throughout France.
For more information click here.
....and just for fun's sake, here is the work Bloch did in our studio here in Brooklyn!